How to transform your photography business
In 90 days!!!!!!
Without struggling to stand out in your market, feeling stretched too thin or feeling uncertain of what you should be doing.
If you're an aspiring photographer, a novice photographer, or a seasoned photographer looking to take your business to the next level by filling your calendar with your ideal clients, then you probably already know that you need to implement some systems in your business.
So I'll spare you the spiel.
No need to be a broken record and convince you of something that's already been drilled deep into your entrepreneurial mind.
After all, you probably already KNOW that creating a successful photography business requires you to run your business like a legitimate business, allowing you to leverage your time, streamline your workflow, and contribute some dolla dolla bills to your fam bam!
HERE'S WHAT YOU
MIGHT NOT KNOW
Even if you're lucky enough to enjoy photography as your creative outlet and are able to use photography as a means to provide for your family financially...changing the way you view and run your business can:
-
LEGITIMIZE YOU
Implementing certain tools and systems will not only up your professionalism, but will help you to stand out from others in your industry who merely treat their business like a hobby. Clients want to work with a trustworthy photographer who runs a reputable and credible business. -
ALLOW YOU TO RAISE YOUR RATES
Professionals charge premium rates because their education and experience warrants the hefty price tag. When you run your business like a professional, you appear to have your life together (even if you really don't).
-
FILL YOUR CALENDAR
Operating your business in a professional manner will leave paying clients eager to get in front of your camera. They will notice your demand and will wait in line to work with you. -
INSTANTLY RAISE YOUR STATUS IN THE INDUSTRY
This can lead to getting featured, collaborations, partnerships, and all sorts of exciting and unexpected opportunities that add new revenue streams to your business.
EVEN THOUGH THE REASONS TO LEVEL UP BY IMPLEMENTING IMPORTANT BUSINESS SYSTEMS ARE A NO-BRAINER, THE PROCESS INVOLVED IN ACTUALLY CREATING THE PROCESSES ARE ANYTHING BUT.
START A BUSINESS? AWESOME.
But where the heck do I actually start??
Perhaps in your most courageous moments you've made the commitment to start.
You've scribbled down ideas in your fav notebook, sent out a Facebook announcement, designed a logo, gotten all giddy over your new venture and even booked a few clients.
If you're super committed, maybe you even invested in a website, assuring yourself that your prospective clients will be flooding your site in no time.
But even with the best intentions, most aspiring photographers end up abandoning their dreams allowing others to sweep in and pick up where they left off.
Here's why most aspiring-photographers
abandoned their dreams:
Without a super clear, step-by-step process, of how you actually go about running a reputable business, most would-be professionals get completely lost and never bridge the gap between amateur and professional.
They are left wondering what the heck they SHOULD BE DOING to actually grow the business of their dreams.
Here's why this is irreversibly crippling.
As an already busy entrepreneur with clients to serve, life to juggle and maybe even a day job to get to, you literally can't afford to veer off course.
And the moment you get lost in trying to figure out what business license to purchase, how to build a client closet or try to figure out what the heck a client management system even is, it's almost impossible to recover.
Therefore, laying the foundation and ensuring that you have all of your ducks in a row, so that your session planning and workflow processes run smoothly, is something you NEED to get right...like yesterday!
And luckily for you, there are VERY FEW people out there actually doing it right.
In all likelihood, you competitors are flying by the seats of their pants, just hoping to book a few holiday minis to pay for their Christmas gifts.
Which means...
Even if you're late to the party, there's still a golden opportunity for you to jump in, and blow all of the other photographers in your area out of the water by running a business that literally turns heads!
The 5 Mindset Shifts You Need to Make
Right Now To LEVEL UP In Your Business Are:
Mindset Shift 1
Treat Your Business Like It's Your JOB
Most creatives are great at being just that, creative. The business side of things is much less attractive and a lot less fun (unless you love numbers and organization, then maybe you love that part too)!
If creative entrepreneurs just treated their business like a JOB and showed up for it every.single.day I bet you that they would be much closer to achieving their dreams than if they just worked their biz when they "felt" like it.
Implementing consistency along with the right business systems, is revolutionary to any business.
Mindset Shift 2
The World DOES NEED MORE Photographers
You might be convinced that your market is saturated and there just isn't room for you in your current geographic location. Guess what...there's room for you and your top 3 besties to join the profession IN YOUR TOWN...TODAY!
Not every photographer in your area has the same style, area of expertise or dare I say...business sense. You have something to offer, no matter how many mom-togs flood your Facebook feeds.
Mindset Shift 3
Clients Will Pay Premium Prices
If you run your business like a cheap department store, you'll only ever be able to charge the cheap-o rates.
Buuuut if you run your business like Nordstrom, your Ideal Clients will flock to your door, begging you to open up "just one more" date for them this fall.
Mindset Shift 4
You Can Shoot ONLY What You Want
Saying "yes" to only the clients/shoots that you want to, is LIFE-CHANGING!!! Once you've established your foundational business principles and you've begun filling your calendar with happily paying Ideal Clients, you'll no longer need to take the clients/sessions that you loathe shooting. You'll have the power and opportunity to turn down the jobs that don't fuel your soul, and let me tell you friend...that is LIBERATING!
Shh...I'm going to let you in on a little secret
Even though photography is a MASSIVE and quickly growing industry - it's not an evenly distributed one.
A few people will get a large piece of the pie, while many others will fizzle out.
And the main reason for this, as you've likely seen by now, is that while the barriers are LOW...
...the barriers towards running a successful business are relatively high.
But as long as you can avoid the biggest blunders that sink most photographers, the path is paved for you and your photography business.
One thing that allows you to achieve more freedom, create more income and make an impact while building the business of your dreams.
The key ingredient to all of this is running a legitimate business.
And with your permission, that's what I'd LOVE to show you how to create!
Introducing
PHOTOGRAPHY BUSINESS MASTERCLASS
A comprehensive business course, for the motivated photographer, who is ready to LEVEL UP in their business.
I've taken everything I've learned from my nine years of business, and poured it into this course. Everything I WISH someone would have told me from the very beginning, has been thoughtfully outlined and broken down into bite sized pieces...so you can FAST-TRACK your success!
PHOTOGRAPHY BUSINESS MASTERCLASS ISN'T SO MUCH A TRAINING PROGRAM AS IT IS AN IMPLEMENTATION PROGRAM
Yes, you'll learn the strategies, methods and systems that you need to have in place as a business owner, but more importantly, you'll have a road map that will help you get to where you want to go.
Photography Business Masterclass is the finest program of its kind that…
1. IS BUILT TO HELP SHIFT YOUR MINDSET TO THAT OF A BUSINESS PROFESSIONAL
2. SHOWS YOU HOW TO ACCURATELY PRICE YOURSELF
3. TEACHES YOU ALL ABOUT CLIENT MANAGEMENT AND WORKFLOWS
4. COVERS HOW TO ATTRACT YOUR IDEAL CLIENT
5. SHOWS YOU HOW I SHOOT, EDIT AND STYLE MY CLIENTS
So if you’re ready to finally take your business to the next level while avoiding all of the frustrations of someone trying to figure it out on their own...
Here's how we'll help you get there:
Module 1
Let's get down to BUSINESS
This is where we'll get into the nitty gritty of the foundational systems that should be implemented. You will learn how to open a legitimate business by purchasing a business license, insurance, implementing contracts and more!
Highlights:
We will cover everything from...
- Business Models
- Business Licenses
- Insurance
- Contracts
- Client Management Systems
- Pricing
- Establishing Your Cost of Doing Business
- and more!
Module 2
Branding + Marketing Your Biz
This module will break down what it means to "brand" your business and how every decision you make will help to attract your Ideal Clients!
Highlights:
- What does Branding even mean?
- How to Attract your Ideal Clients
- Marketing on Social Media
- Instagram + Facebook
Module 3
Client Workflows
Ever wonder when and how you should be communicating with your clients? This section of the course covers everything from...
Highlights:
- Communicating with your clients
- Session prep
- Styling workflows
- Client experience
Module 4
Shooting + Editing
We cover all things lighting, location scouting and include TWO FULL-SHOOTS where you'll act as my virtual second shooter! You'll get to see how I work and I'll talk you through what I'm thinking as I'm shooting. Did I mention I show you my edits from the shoot?!
Highlights:
- Explanation of how to shoot in various different lighting scenarios
- Location Scouting
- 1 Behind-The-Scenes FULL Couples Shoot
- 1 Behind-the-Scenes FULL Family Shoot
- Basic Editing from those shoots
- Gallery Delivery
Money Back Guarantee
If you do the work, and you're still not satisfied, show me your work within 30 days of enrollment and I'll gladly give you a refund.
Here’s what you’re getting when you enroll today:
Photography Business Masterclass - $999 Value
- Client Communication Email Templates - $197 Value
- Private Members ONLY Facebook Group - $297 Value
- 12 Weeks of Bi-Weekly LIVE Q&A Sessions with me for Troubleshooting and Clarity - $997 Value
Total Real World Value: $2490
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
INDEPENDENT STUDY
X 6 Monthly Payments of
$49
OR
Pay Upfront
INDEPENDENT STUDY
1 Payment
(Best Value)
$279
3 Monthly Payments
INDEPENDENT STUDY
X3 Monthly Payments of
$99
Frequently Asked Questions
What people asked before signing up for Photography Business Masterclass:
You'll start from ground zero and establish your business model, name your business and implement the pertinent systems we've outlined in this course. Starting with a clean slate is never a bad thing. We've got you, boo.
People will take you seriously, when you take you seriously!!!
I actually experienced this exact same scenario. My husband thought I was nuts and didn't like all of the time I was pouring into my business at first. As soon as I changed my MINDSET and began operating my business like a professional, he quickly saw the potential in this industry and is now my number 1 supporter. People will take you seriously, when you take you seriously!
Hold up! You are enough! Every photographer starts somewhere. There is room for EVERYONE. As you move up the ladder, you'll make room for the newbies coming into the industry. The world cannot be full of luxury family photographers because there would be a whole market of families left unserved. You are not competing with the photographers that are better than you, you are competing with the photographers that are at the same level as you. This course will help you to LEVEL UP and begin serving your dream clients.
Photography Business Masterclass is a comprehensive business course that literally covers it all. The course trains on everything from business licenses, business models, client management systems, workflows, not to mention includes TWO FULL SHOOTS where students will act as my virtual second shooter. Most business courses only focus on one or two of these components as they try to maximize on selling several different courses. I've bundled it all together for you...I've included everything I wish I would have know when I was first starting out!
You can't afford NOT TO. It's time to get your ducks in a row so that you never know a slow season again. If you take your business seriously, others will too. The only thing standing between you and success is YOU.
Bonuses: Client Emails, Weekly LIVE Q&A + a Private Facebook Group as well as LIFETIME ACCESS to the course material are sure to help you kick-start your year!
If you do the work, and you're still not satisfied within 30 days of enrollment, show me your work and I'll refund you.
Absolutely! You'll be getting the Fast-Action Bonuses, as well as LIFETIME access to the course material which includes training on: Business Basics, Licenses, Contracts, Client Management Systems, Client Workflows, Location Scouting, Lighting, TWO FULL SHOOTS, Editing, Client Care, Gallery Delivery and MORE!
Here’s what you’re getting when you enroll today:
Photography Business Masterclass - $999 Value
- Client Communication Email Templates - $197 Value
- Private Members ONLY Facebook Group - $297 Value
- 12 Weeks of LIVE BI-WEEKLY Q&A Sessions with me for Troubleshooting and Clarity - $997 Value
When you add it all up, that’s a value of $2490
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
INDEPENDENT STUDY
x6 Monthly Payments of
$49
OR
Pay Upfront
INDEPENDENT STUDY
1 Time Payment
(Best Value)
$279
3 Monthly Payments
INDEPENDENT STUDY
X3 Monthly Payments of
$99
Photography Business Masterclass is PERFECT for you if you're ready to legitimize your business and take it to the NEXT level.
- The person who’s just getting started and wants to do it right.
- The person already struggling who wants to fix it once and for all.
- Someone who is excited about their dreams and is willing to put in the work.
- The photographer already servicing clients, but wants some tools to help them serve them better.
- Has a fear failing and doesn't even know where to start.
- Aware and excited of the about venturing into a career that emotionally fills their soul.
- Ready to take the actions needed to take to business from drab to fab!
If you said “yes” to at least 5 of the above, I can’t wait to meet you inside Photography Business Masterclass!
Here’s what you’re getting when you enroll today:
Photography Business Masterclass - $999 Value
- Client Communication Email Templates - $197 Value
- Private Members ONLY Facebook Group - $297 Value
- 12 Weeks of LIVE Q&A Sessions with me for Troubleshooting and Clarity - $997 Value
When you add it all up, that’s a value of $2490
But when you enroll today, you’ll get access to everything for just:
Payment Monthly
INDEPENDENT STUDY
X6 Monthly Payments of
$49
OR
Payment Upfront
INDEPENDENT STUDY
One Time Payment of
(Best Value)
$279
3 Monthly Payments
INDEPENDENT STUDY
X3 Monthly Payments of
